/* ============================================================
   BMDNA Website — HTML/CSS Illustration Components
   Modern Clarity Edition
   Pure CSS diagrams using design system tokens from bmdna-design-system.css
   ============================================================ */

/* ============================================================
   SHARED BASE STYLES
   ============================================================ */

[class^="illust-"] {
  font-family: var(--font-heading, 'IBM Plex Sans', 'Helvetica Neue', sans-serif);
  color: var(--raw-gray-900, #2D2D2D);
  line-height: 1.4;
  box-sizing: border-box;
}

[class^="illust-"] *,
[class^="illust-"] *::before,
[class^="illust-"] *::after {
  box-sizing: border-box;
}

.illust-container {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  width: 100%;
  max-width: 720px;
  margin: 2rem auto;
}

.illust-title {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--raw-black, #1A1A1A);
  margin: 0 0 1.75rem 0;
  text-align: center;
}

/* ============================================================
   GLOBAL TRANSITION CURVE & ANIMATION PRIMITIVES
   ============================================================ */

[data-animate] {
  opacity: 0;
  transform: translateY(16px);
  transition:
    opacity 0.5s cubic-bezier(0.4, 0, 0.2, 1),
    transform 0.5s cubic-bezier(0.4, 0, 0.2, 1);
}

[data-animate].visible {
  opacity: 1;
  transform: translateY(0);
}


/* ============================================================
   1. BMM FUNNEL (.illust-bmm-funnel)
   ============================================================ */

.illust-bmm-funnel {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 20px;
  padding: 2.5rem 2rem;
  max-width: 620px;
  margin: 2rem auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0;
}

.illust-bmm-funnel__layer-wrapper {
  display: flex;
  flex-direction: column;
  align-items: center;
  width: 100%;
  position: relative;
}

.illust-bmm-funnel__layer {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  padding: 1.1rem 1.5rem;
  border-radius: 8px;
  position: relative;
  clip-path: polygon(4% 0%, 96% 0%, 100% 100%, 0% 100%);
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
}

.illust-bmm-funnel__layer:hover {
  transform: translateY(-2px);
}

.illust-bmm-funnel__layer--1 {
  width: 100%;
  background: linear-gradient(135deg, var(--raw-vermilion-light, #FCEDE4), #f9ddd0);
  border-left: 4px solid var(--raw-vermilion, #D55E00);
  clip-path: polygon(0% 0%, 100% 0%, 96% 100%, 4% 100%);
}

.illust-bmm-funnel__layer--2 {
  width: 85%;
  background: linear-gradient(135deg, var(--raw-orange-light, #FEF5E0), #fcecc6);
  border-left: 4px solid var(--raw-orange, #E69F00);
  clip-path: polygon(2% 0%, 98% 0%, 96% 100%, 4% 100%);
}

.illust-bmm-funnel__layer--3 {
  width: 70%;
  background: linear-gradient(135deg, var(--raw-teal-light, #DCEEE7), #c8e5d8);
  border-left: 4px solid var(--raw-teal, #009E73);
  clip-path: polygon(3% 0%, 97% 0%, 95% 100%, 5% 100%);
}

.illust-bmm-funnel__layer--4 {
  width: 55%;
  background: linear-gradient(135deg, var(--raw-blue-light, #E4F0FA), #cde2f4);
  border-left: 4px solid var(--raw-blue, #0072B2);
  clip-path: polygon(4% 0%, 96% 0%, 93% 100%, 7% 100%);
}

.illust-bmm-funnel__label {
  font-weight: 600;
  font-size: 1.05rem;
  color: var(--raw-black, #1A1A1A);
}

.illust-bmm-funnel__sublabel {
  font-size: 0.85rem;
  color: var(--raw-gray-700, #555555);
  font-weight: 400;
}

.illust-bmm-funnel__arrow {
  display: flex;
  justify-content: center;
  align-items: center;
  height: 32px;
  width: 100%;
  color: var(--raw-gray-400, #AAAAAA);
  font-size: 1.2rem;
  line-height: 1;
  flex-shrink: 0;
  position: relative;
}

.illust-bmm-funnel__arrow::before {
  content: "";
  display: block;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--raw-gray-300, #C4C4C4);
  position: absolute;
  top: 2px;
  animation: funnelPulse 2s ease-in-out infinite;
}

.illust-bmm-funnel__arrow::after {
  content: "";
  display: block;
  width: 0;
  height: 0;
  border-left: 9px solid transparent;
  border-right: 9px solid transparent;
  border-top: 11px solid var(--raw-gray-400, #AAAAAA);
  margin-top: 8px;
}

@keyframes funnelPulse {
  0%, 100% { opacity: 0.4; transform: scale(0.8); }
  50% { opacity: 1; transform: scale(1.2); }
}

.illust-bmm-funnel__result {
  margin-top: 1.25rem;
  background: var(--raw-gray-900, #2D2D2D);
  color: var(--raw-white, #FFFFFF);
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-weight: 700;
  font-size: 1.1rem;
  padding: 0.65rem 2rem;
  border-radius: 999px;
  letter-spacing: 0.03em;
  text-align: center;
  box-shadow:
    0 0 0 4px rgba(0, 158, 115, 0.08),
    0 0 20px rgba(0, 158, 115, 0.12),
    0 2px 8px rgba(0, 0, 0, 0.1);
}

@media (max-width: 480px) {
  .illust-bmm-funnel {
    padding: 1.25rem 1rem;
    border-radius: 16px;
  }
  .illust-bmm-funnel__layer {
    clip-path: none;
  }
  .illust-bmm-funnel__layer--1,
  .illust-bmm-funnel__layer--2,
  .illust-bmm-funnel__layer--3,
  .illust-bmm-funnel__layer--4 {
    width: 100%;
  }
}


/* ============================================================
   2. NINE METRICS GRID (.illust-metrics-grid)
   ============================================================ */

.illust-metrics-grid {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 660px;
  margin: 2rem auto;
}

.illust-metrics-grid__row {
  display: grid;
  grid-template-columns: 110px repeat(3, 1fr);
  gap: 0.85rem;
  align-items: center;
  margin-bottom: 1.25rem;
  position: relative;
}

.illust-metrics-grid__row:last-child {
  margin-bottom: 0;
}

/* Subtle connecting line between circles in the same row */
.illust-metrics-grid__row::after {
  content: "";
  position: absolute;
  top: 50%;
  left: calc(110px + 0.85rem + 26px);
  right: 26px;
  height: 2px;
  background: var(--raw-gray-100, #F2F1EE);
  z-index: 0;
  transform: translateY(-8px);
}

.illust-metrics-grid__row-label {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  text-align: right;
  padding-right: 0.85rem;
  padding: 0.35rem 0.85rem 0.35rem 0.5rem;
  border-radius: 999px;
  background: var(--raw-gray-100, #F2F1EE);
  white-space: nowrap;
  display: inline-flex;
  align-items: center;
  justify-content: flex-end;
}

.illust-metrics-grid__row--acquisition .illust-metrics-grid__row-label {
  color: var(--raw-vermilion, #D55E00);
  background: var(--raw-vermilion-light, #FCEDE4);
}

.illust-metrics-grid__row--conversion .illust-metrics-grid__row-label {
  color: var(--raw-orange, #E69F00);
  background: var(--raw-orange-light, #FEF5E0);
}

.illust-metrics-grid__row--revenue .illust-metrics-grid__row-label {
  color: var(--raw-teal, #009E73);
  background: var(--raw-teal-light, #DCEEE7);
}

.illust-metrics-grid__cell {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.6rem;
  position: relative;
  z-index: 1;
}

.illust-metrics-grid__circle {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-weight: 700;
  font-size: 1.2rem;
  color: var(--raw-white, #FFFFFF);
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
  box-shadow: inset 0 -2px 4px rgba(0, 0, 0, 0.1);
}

.illust-metrics-grid__circle:hover {
  transform: scale(1.08);
  box-shadow:
    inset 0 -2px 4px rgba(0, 0, 0, 0.1),
    0 4px 12px rgba(0, 0, 0, 0.12);
}

.illust-metrics-grid__row--acquisition .illust-metrics-grid__circle {
  background: linear-gradient(135deg, var(--raw-vermilion, #D55E00), #c05200);
}

.illust-metrics-grid__row--conversion .illust-metrics-grid__circle {
  background: linear-gradient(135deg, var(--raw-orange, #E69F00), #cc8d00);
}

.illust-metrics-grid__row--revenue .illust-metrics-grid__circle {
  background: linear-gradient(135deg, var(--raw-teal, #009E73), #008a65);
}

.illust-metrics-grid__metric-label {
  font-size: 0.75rem;
  color: var(--raw-gray-700, #555555);
  text-align: center;
  line-height: 1.3;
}

/* Sequential fade-in animation for circles */
[data-animate] .illust-metrics-grid__circle {
  opacity: 0;
  transform: scale(0.7);
  transition: opacity 0.4s cubic-bezier(0.4, 0, 0.2, 1),
              transform 0.4s cubic-bezier(0.4, 0, 0.2, 1);
}

[data-animate].visible .illust-metrics-grid__circle {
  opacity: 1;
  transform: scale(1);
}

[data-animate].visible .illust-metrics-grid__row:nth-child(1) .illust-metrics-grid__cell:nth-child(2) .illust-metrics-grid__circle { transition-delay: 0ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(1) .illust-metrics-grid__cell:nth-child(3) .illust-metrics-grid__circle { transition-delay: 60ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(1) .illust-metrics-grid__cell:nth-child(4) .illust-metrics-grid__circle { transition-delay: 120ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(2) .illust-metrics-grid__cell:nth-child(2) .illust-metrics-grid__circle { transition-delay: 180ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(2) .illust-metrics-grid__cell:nth-child(3) .illust-metrics-grid__circle { transition-delay: 240ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(2) .illust-metrics-grid__cell:nth-child(4) .illust-metrics-grid__circle { transition-delay: 300ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(3) .illust-metrics-grid__cell:nth-child(2) .illust-metrics-grid__circle { transition-delay: 360ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(3) .illust-metrics-grid__cell:nth-child(3) .illust-metrics-grid__circle { transition-delay: 420ms; }
[data-animate].visible .illust-metrics-grid__row:nth-child(3) .illust-metrics-grid__cell:nth-child(4) .illust-metrics-grid__circle { transition-delay: 480ms; }

@media (max-width: 480px) {
  .illust-metrics-grid {
    padding: 1.25rem;
  }
  .illust-metrics-grid__row {
    grid-template-columns: 70px repeat(3, 1fr);
    gap: 0.5rem;
  }
  .illust-metrics-grid__row::after {
    display: none;
  }
  .illust-metrics-grid__circle {
    width: 40px;
    height: 40px;
    font-size: 0.85rem;
  }
  .illust-metrics-grid__row-label {
    font-size: 0.6rem;
    padding: 0.25rem 0.5rem;
  }
  .illust-metrics-grid__metric-label {
    font-size: 0.6rem;
  }
}


/* ============================================================
   3. CAC/CLV EQUATION (.illust-cac-clv)
   ============================================================ */

.illust-cac-clv {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 740px;
  margin: 2rem auto;
}

.illust-cac-clv__cards {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 1rem;
  align-items: center;
  margin-bottom: 1.75rem;
}

/* Decorative "vs" circle between the two cards */
.illust-cac-clv__cards::after {
  content: "vs";
  display: flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--raw-gray-100, #F2F1EE);
  color: var(--raw-gray-500, #888888);
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  order: 2;
  flex-shrink: 0;
}

.illust-cac-clv__card {
  background: var(--raw-white, #FFFFFF);
  border-radius: 16px;
  border-top: 4px solid;
  padding: 1.75rem 1.25rem;
  box-shadow:
    0 1px 3px rgba(0, 0, 0, 0.04),
    0 4px 12px rgba(0, 0, 0, 0.03);
  text-align: center;
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
}

.illust-cac-clv__card:first-child {
  order: 1;
}

.illust-cac-clv__card:last-child {
  order: 3;
}

.illust-cac-clv__card:hover {
  transform: translateY(-2px);
  box-shadow:
    0 2px 6px rgba(0, 0, 0, 0.06),
    0 8px 24px rgba(0, 0, 0, 0.06);
}

.illust-cac-clv__card--cac {
  border-top-color: var(--raw-vermilion, #D55E00);
}

.illust-cac-clv__card--clv {
  border-top-color: var(--raw-teal, #009E73);
}

.illust-cac-clv__card-title {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 1.85rem;
  font-weight: 700;
  margin-bottom: 1.15rem;
}

.illust-cac-clv__card--cac .illust-cac-clv__card-title {
  color: var(--raw-vermilion, #D55E00);
}

.illust-cac-clv__card--clv .illust-cac-clv__card-title {
  color: var(--raw-teal, #009E73);
}

.illust-cac-clv__formula {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  flex-wrap: wrap;
}

.illust-cac-clv__equals {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--raw-gray-400, #AAAAAA);
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--raw-gray-100, #F2F1EE);
  display: flex;
  align-items: center;
  justify-content: center;
}

.illust-cac-clv__operator {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 1.5rem;
  font-weight: 700;
  color: var(--raw-gray-400, #AAAAAA);
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--raw-gray-100, #F2F1EE);
  display: flex;
  align-items: center;
  justify-content: center;
}

.illust-cac-clv__variable {
  display: inline-block;
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.85rem;
  font-weight: 600;
  padding: 0.3rem 0.85rem;
  border-radius: 999px;
  white-space: nowrap;
}

.illust-cac-clv__card--cac .illust-cac-clv__variable {
  background: var(--raw-vermilion-light, #FCEDE4);
  color: var(--raw-vermilion-dark, #A04500);
}

.illust-cac-clv__card--clv .illust-cac-clv__variable {
  background: var(--raw-teal-light, #DCEEE7);
  color: var(--raw-teal-dark, #006B4E);
}

/* Comparison bar */
.illust-cac-clv__comparison {
  background: var(--raw-white, #FFFFFF);
  border-radius: 16px;
  padding: 1.25rem 1.5rem;
  box-shadow:
    0 1px 3px rgba(0, 0, 0, 0.04),
    0 4px 12px rgba(0, 0, 0, 0.03);
}

.illust-cac-clv__comparison-label {
  font-size: 0.85rem;
  color: var(--raw-gray-700, #555555);
  margin-bottom: 0.85rem;
  text-align: center;
  font-weight: 600;
}

.illust-cac-clv__bar-track {
  display: flex;
  gap: 3px;
  height: 12px;
  border-radius: 100px;
  overflow: hidden;
  background: var(--raw-gray-100, #F2F1EE);
}

.illust-cac-clv__bar-segment {
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 0;
  font-weight: 700;
  color: var(--raw-white, #FFFFFF);
  border-radius: 100px;
}

.illust-cac-clv__bar-segment--cac {
  width: 25%;
  background: linear-gradient(90deg, var(--raw-vermilion, #D55E00), #e07030);
}

.illust-cac-clv__bar-segment--clv {
  width: 75%;
  background: linear-gradient(90deg, var(--raw-teal, #009E73), #2eb88e);
}

.illust-cac-clv__indicator {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  margin-top: 0.85rem;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--raw-teal, #009E73);
}

.illust-cac-clv__indicator::before {
  content: "";
  display: inline-block;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--raw-teal, #009E73);
  animation: indicatorPulse 2s ease-in-out infinite;
}

@keyframes indicatorPulse {
  0%, 100% { box-shadow: 0 0 0 0 rgba(0, 158, 115, 0.3); }
  50% { box-shadow: 0 0 0 6px rgba(0, 158, 115, 0); }
}

@media (max-width: 560px) {
  .illust-cac-clv__cards {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }
  .illust-cac-clv__cards::after {
    order: 2;
    margin: 0 auto;
  }
  .illust-cac-clv__card:first-child {
    order: 1;
  }
  .illust-cac-clv__card:last-child {
    order: 3;
  }
}


/* ============================================================
   4. THREE-STEP PROCESS (.illust-three-steps)
   ============================================================ */

.illust-three-steps {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 820px;
  margin: 2rem auto;
}

.illust-three-steps__flow {
  display: flex;
  align-items: stretch;
  gap: 0;
}

.illust-three-steps__card {
  flex: 1;
  background: var(--raw-white, #FFFFFF);
  border-radius: 16px;
  padding: 2rem;
  box-shadow:
    0 1px 3px rgba(0, 0, 0, 0.04),
    0 4px 12px rgba(0, 0, 0, 0.03);
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.85rem;
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
}

.illust-three-steps__card:hover {
  transform: translateY(-4px);
  box-shadow:
    0 2px 6px rgba(0, 0, 0, 0.06),
    0 12px 28px rgba(0, 0, 0, 0.07);
}

.illust-three-steps__number {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 1.4rem;
  font-weight: 700;
  color: var(--raw-white, #FFFFFF);
  flex-shrink: 0;
}

.illust-three-steps__card--1 .illust-three-steps__number {
  background: linear-gradient(135deg, var(--raw-blue, #0072B2), #005a8e);
}

.illust-three-steps__card--2 .illust-three-steps__number {
  background: linear-gradient(135deg, var(--raw-sky, #56B4E9), #3da0d6);
}

.illust-three-steps__card--3 .illust-three-steps__number {
  background: linear-gradient(135deg, var(--raw-teal, #009E73), #008a65);
}

.illust-three-steps__card-title {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--raw-black, #1A1A1A);
}

.illust-three-steps__badge {
  display: inline-block;
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 0.72rem;
  font-weight: 700;
  padding: 0.3rem 0.85rem;
  border-radius: 999px;
  letter-spacing: 0.04em;
}

.illust-three-steps__card--1 .illust-three-steps__badge {
  background: var(--raw-blue-light, #E4F0FA);
  color: var(--raw-blue-dark, #004A75);
}

.illust-three-steps__card--2 .illust-three-steps__badge {
  background: #EBF5FC;
  color: #2A7AB5;
}

.illust-three-steps__card--3 .illust-three-steps__badge {
  background: var(--raw-teal-light, #DCEEE7);
  color: var(--raw-teal-dark, #006B4E);
}

.illust-three-steps__desc {
  font-size: 0.85rem;
  color: var(--raw-gray-700, #555555);
  line-height: 1.6;
}

.illust-three-steps__arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  flex-shrink: 0;
  position: relative;
}

.illust-three-steps__arrow::before {
  content: "";
  display: block;
  width: 24px;
  height: 2px;
  background: linear-gradient(90deg, var(--raw-gray-300, #C4C4C4), var(--raw-gray-400, #AAAAAA));
  position: absolute;
  left: 8px;
}

.illust-three-steps__arrow::after {
  content: "";
  display: block;
  width: 0;
  height: 0;
  border-top: 7px solid transparent;
  border-bottom: 7px solid transparent;
  border-left: 10px solid var(--raw-gray-400, #AAAAAA);
  margin-left: 24px;
}

@media (max-width: 640px) {
  .illust-three-steps__flow {
    flex-direction: column;
    gap: 0;
  }
  .illust-three-steps__card {
    padding: 1.5rem;
  }
  .illust-three-steps__arrow {
    width: 100%;
    height: 40px;
    transform: none;
  }
  .illust-three-steps__arrow::before {
    width: 2px;
    height: 16px;
    left: 50%;
    top: 4px;
    background: linear-gradient(180deg, var(--raw-gray-300, #C4C4C4), var(--raw-gray-400, #AAAAAA));
  }
  .illust-three-steps__arrow::after {
    border-left: 7px solid transparent;
    border-right: 7px solid transparent;
    border-top: 10px solid var(--raw-gray-400, #AAAAAA);
    border-bottom: none;
    margin-left: 0;
    margin-top: 16px;
  }
}


/* ============================================================
   5. FACTOR ANALYSIS BARS (.illust-factor-bars)
   ============================================================ */

.illust-factor-bars {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 620px;
  margin: 2rem auto;
}

.illust-factor-bars__list {
  display: flex;
  flex-direction: column;
  gap: 1.15rem;
}

.illust-factor-bars__item {
  display: grid;
  grid-template-columns: 150px 1fr 48px;
  align-items: center;
  gap: 0.85rem;
}

.illust-factor-bars__label {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--raw-gray-900, #2D2D2D);
  text-align: right;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.illust-factor-bars__track {
  height: 10px;
  background: var(--raw-gray-100, #F2F1EE);
  border-radius: 100px;
  overflow: hidden;
}

.illust-factor-bars__fill {
  height: 100%;
  border-radius: 100px;
  transition: width 0.8s cubic-bezier(0.25, 0.46, 0.45, 0.94);
  width: 0;
}

.illust-factor-bars__item.visible .illust-factor-bars__fill {
  /* Width is set inline via style attribute */
}

.illust-factor-bars__fill--high {
  background: linear-gradient(90deg, var(--raw-teal, #009E73), #2eb88e);
}

.illust-factor-bars__fill--medium {
  background: linear-gradient(90deg, var(--raw-orange, #E69F00), #f0b530);
}

.illust-factor-bars__fill--low {
  background: var(--raw-gray-400, #AAAAAA);
}

.illust-factor-bars__value {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--raw-gray-700, #555555);
  text-align: right;
}

/* Staggered animation when bars become visible */
[data-animate] .illust-factor-bars__fill,
.illust-animate .illust-factor-bars__fill {
  width: 0 !important;
  transition: width 0.8s cubic-bezier(0.25, 0.46, 0.45, 0.94);
}

[data-animate].visible .illust-factor-bars__fill,
.illust-animate.visible .illust-factor-bars__fill {
  width: var(--bar-width) !important;
}

[data-animate].visible .illust-factor-bars__item:nth-child(1) .illust-factor-bars__fill { transition-delay: 0ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(2) .illust-factor-bars__fill { transition-delay: 80ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(3) .illust-factor-bars__fill { transition-delay: 160ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(4) .illust-factor-bars__fill { transition-delay: 240ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(5) .illust-factor-bars__fill { transition-delay: 320ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(6) .illust-factor-bars__fill { transition-delay: 400ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(7) .illust-factor-bars__fill { transition-delay: 480ms; }
[data-animate].visible .illust-factor-bars__item:nth-child(8) .illust-factor-bars__fill { transition-delay: 560ms; }

.illust-animate.visible .illust-factor-bars__item:nth-child(1) .illust-factor-bars__fill { transition-delay: 0ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(2) .illust-factor-bars__fill { transition-delay: 80ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(3) .illust-factor-bars__fill { transition-delay: 160ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(4) .illust-factor-bars__fill { transition-delay: 240ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(5) .illust-factor-bars__fill { transition-delay: 320ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(6) .illust-factor-bars__fill { transition-delay: 400ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(7) .illust-factor-bars__fill { transition-delay: 480ms; }
.illust-animate.visible .illust-factor-bars__item:nth-child(8) .illust-factor-bars__fill { transition-delay: 560ms; }

@media (max-width: 480px) {
  .illust-factor-bars {
    padding: 1.25rem;
  }
  .illust-factor-bars__item {
    grid-template-columns: 100px 1fr 40px;
    gap: 0.5rem;
  }
  .illust-factor-bars__label {
    font-size: 0.72rem;
  }
}


/* ============================================================
   6. BUILD-MEASURE-LEARN CYCLE (.illust-bml-cycle)
   ============================================================ */

.illust-bml-cycle {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 500px;
  margin: 2rem auto;
}

.illust-bml-cycle__ring {
  position: relative;
  width: 340px;
  height: 340px;
  margin: 0 auto;
}

.illust-bml-cycle__center {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  text-align: center;
  width: 100px;
  height: 100px;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: var(--raw-white, #FFFFFF);
  box-shadow:
    0 1px 4px rgba(0, 0, 0, 0.06),
    0 0 0 3px rgba(0, 114, 178, 0.06);
  z-index: 2;
}

.illust-bml-cycle__center::before {
  content: "";
  position: absolute;
  inset: -6px;
  border-radius: 50%;
  border: 2px solid rgba(0, 114, 178, 0.1);
  animation: centerPulseRing 3s ease-in-out infinite;
}

@keyframes centerPulseRing {
  0%, 100% { transform: scale(1); opacity: 0.6; }
  50% { transform: scale(1.1); opacity: 0; }
}

.illust-bml-cycle__center-label {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--raw-gray-700, #555555);
  text-transform: uppercase;
  letter-spacing: 0.05em;
  line-height: 1.4;
}

.illust-bml-cycle__segment {
  position: absolute;
  width: 120px;
  padding: 0.85rem;
  border-radius: 12px;
  text-align: center;
  box-shadow:
    0 1px 3px rgba(0, 0, 0, 0.04),
    0 4px 12px rgba(0, 0, 0, 0.03);
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
  background: var(--raw-white, #FFFFFF);
}

.illust-bml-cycle__segment:hover {
  transform: scale(1.05);
  box-shadow:
    0 2px 6px rgba(0, 0, 0, 0.06),
    0 8px 24px rgba(0, 0, 0, 0.06);
}

/* Position segments at 120-degree intervals */
.illust-bml-cycle__segment--build {
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  border-left: 4px solid var(--raw-blue, #0072B2);
}

.illust-bml-cycle__segment--build:hover {
  transform: translateX(-50%) scale(1.05);
}

.illust-bml-cycle__segment--measure {
  bottom: 16px;
  right: 0;
  border-left: 4px solid var(--raw-orange, #E69F00);
}

.illust-bml-cycle__segment--learn {
  bottom: 16px;
  left: 0;
  border-left: 4px solid var(--raw-teal, #009E73);
}

.illust-bml-cycle__segment-title {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.85rem;
  font-weight: 700;
  margin-bottom: 0.25rem;
}

.illust-bml-cycle__segment--build .illust-bml-cycle__segment-title {
  color: var(--raw-blue-dark, #004A75);
}

.illust-bml-cycle__segment--measure .illust-bml-cycle__segment-title {
  color: var(--raw-orange-dark, #8B6508);
}

.illust-bml-cycle__segment--learn .illust-bml-cycle__segment-title {
  color: var(--raw-teal-dark, #006B4E);
}

.illust-bml-cycle__segment-desc {
  font-size: 0.68rem;
  color: var(--raw-gray-700, #555555);
  line-height: 1.4;
}

/* Arrow indicators between segments */
.illust-bml-cycle__arrow {
  position: absolute;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--raw-gray-100, #F2F1EE);
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 1;
}

.illust-bml-cycle__arrow::after {
  content: "";
  display: block;
}

.illust-bml-cycle__arrow--1 {
  /* Build -> Measure */
  top: 85px;
  right: 40px;
}

.illust-bml-cycle__arrow--1::after {
  width: 0;
  height: 0;
  border-left: 6px solid transparent;
  border-right: 6px solid transparent;
  border-top: 8px solid var(--raw-gray-400, #AAAAAA);
  transform: rotate(-30deg);
}

.illust-bml-cycle__arrow--2 {
  /* Measure -> Learn */
  bottom: 40px;
  left: 50%;
  transform: translateX(-50%);
}

.illust-bml-cycle__arrow--2::after {
  width: 0;
  height: 0;
  border-top: 6px solid transparent;
  border-bottom: 6px solid transparent;
  border-right: 8px solid var(--raw-gray-400, #AAAAAA);
}

.illust-bml-cycle__arrow--3 {
  /* Learn -> Build */
  top: 85px;
  left: 40px;
}

.illust-bml-cycle__arrow--3::after {
  width: 0;
  height: 0;
  border-left: 6px solid transparent;
  border-right: 6px solid transparent;
  border-bottom: 8px solid var(--raw-gray-400, #AAAAAA);
  transform: rotate(30deg);
}

@media (max-width: 480px) {
  .illust-bml-cycle {
    padding: 1.5rem;
  }
  .illust-bml-cycle__ring {
    width: 100%;
    height: auto;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 0;
  }
  .illust-bml-cycle__segment {
    position: relative;
    top: auto;
    left: auto;
    right: auto;
    bottom: auto;
    width: 100%;
    max-width: 280px;
    transform: none;
  }
  .illust-bml-cycle__segment--build {
    transform: none;
  }
  .illust-bml-cycle__segment--build:hover {
    transform: scale(1.02);
  }
  .illust-bml-cycle__center {
    position: relative;
    top: auto;
    left: auto;
    transform: none;
    width: auto;
    height: auto;
    border-radius: 12px;
    padding: 0.75rem 1.25rem;
    order: -1;
    margin-bottom: 0.75rem;
  }
  .illust-bml-cycle__center::before {
    display: none;
  }
  .illust-bml-cycle__arrow {
    position: relative;
    top: auto;
    left: auto;
    right: auto;
    bottom: auto;
    transform: none;
    margin: 0.5rem auto;
  }
  .illust-bml-cycle__arrow--1::after,
  .illust-bml-cycle__arrow--3::after {
    transform: none;
    border-left: 6px solid transparent;
    border-right: 6px solid transparent;
    border-top: 8px solid var(--raw-gray-400, #AAAAAA);
    border-bottom: none;
  }
  .illust-bml-cycle__arrow--2::after {
    border-top: 6px solid transparent;
    border-bottom: 6px solid transparent;
    border-left: none;
    border-right: 8px solid var(--raw-gray-400, #AAAAAA);
    transform: rotate(90deg);
  }
}


/* ============================================================
   7. COMPARISON GRID (.illust-comparison-grid)
   ============================================================ */

.illust-comparison-grid {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 780px;
  margin: 2rem auto;
}

.illust-comparison-grid__columns {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.15rem;
}

.illust-comparison-grid__col {
  background: var(--raw-gray-100, #F2F1EE);
  border-radius: 12px;
  overflow: hidden;
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
}

.illust-comparison-grid__col:hover {
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.06);
}

.illust-comparison-grid__col--highlighted {
  background: var(--raw-blue-light, #E4F0FA);
  border-top: 2px solid var(--raw-blue, #0072B2);
  box-shadow:
    0 2px 6px rgba(0, 0, 0, 0.06),
    0 8px 24px rgba(0, 0, 0, 0.06);
  transform: translateY(-4px);
}

.illust-comparison-grid__col--highlighted:hover {
  box-shadow:
    0 4px 12px rgba(0, 0, 0, 0.08),
    0 12px 32px rgba(0, 0, 0, 0.08);
  transform: translateY(-6px);
}

.illust-comparison-grid__header {
  padding: 1.15rem 1.25rem;
  text-align: center;
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--raw-white, #FFFFFF);
}

.illust-comparison-grid__col--highlighted .illust-comparison-grid__header {
  background: var(--raw-blue, #0072B2);
}

.illust-comparison-grid__col--bmc .illust-comparison-grid__header {
  background: var(--raw-gray-700, #555555);
}

.illust-comparison-grid__col--lean .illust-comparison-grid__header {
  background: var(--raw-gray-500, #888888);
}

.illust-comparison-grid__features {
  list-style: none;
  margin: 0;
  padding: 1.25rem;
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}

.illust-comparison-grid__feature {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  font-size: 0.85rem;
  color: var(--raw-gray-900, #2D2D2D);
}

.illust-comparison-grid__check {
  width: 20px;
  height: 20px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.7rem;
  font-weight: 700;
  flex-shrink: 0;
}

.illust-comparison-grid__check--yes {
  background: var(--raw-teal-light, #DCEEE7);
  color: var(--raw-teal, #009E73);
}

.illust-comparison-grid__check--yes::after {
  content: "\2713";
}

.illust-comparison-grid__check--no {
  background: var(--raw-gray-100, #F2F1EE);
  color: var(--raw-gray-400, #AAAAAA);
}

.illust-comparison-grid__check--no::after {
  content: "\2715";
}

.illust-comparison-grid__check--neutral {
  background: var(--raw-gray-100, #F2F1EE);
  color: var(--raw-gray-500, #888888);
}

.illust-comparison-grid__check--neutral::after {
  content: "\2022";
}

@media (max-width: 560px) {
  .illust-comparison-grid {
    padding: 1.25rem;
  }
  .illust-comparison-grid__columns {
    grid-template-columns: 1fr;
    gap: 0.85rem;
  }
  .illust-comparison-grid__col--highlighted {
    transform: none;
    order: -1;
  }
  .illust-comparison-grid__col--highlighted:hover {
    transform: none;
  }
}


/* ============================================================
   8. DASHBOARD PREVIEW (.illust-dashboard)
   ============================================================ */

.illust-dashboard {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  overflow: hidden;
  max-width: 660px;
  margin: 2rem auto;
  box-shadow:
    0 2px 6px rgba(0, 0, 0, 0.06),
    0 8px 24px rgba(0, 0, 0, 0.06);
}

.illust-dashboard__header {
  background: linear-gradient(135deg, var(--raw-gray-900, #2D2D2D), #3a3a3a);
  color: var(--raw-white, #FFFFFF);
  padding: 0.85rem 1.5rem;
  border-radius: 12px 12px 0 0;
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.03em;
  display: flex;
  align-items: center;
  gap: 0.5rem;
}

.illust-dashboard__header-dots {
  display: flex;
  gap: 6px;
  margin-right: 0.85rem;
}

.illust-dashboard__header-dot {
  width: 11px;
  height: 11px;
  border-radius: 50%;
}

.illust-dashboard__header-dot--red {
  background: #FF5F57;
}

.illust-dashboard__header-dot--yellow {
  background: #FFBD2E;
}

.illust-dashboard__header-dot--green {
  background: #28CA42;
}

.illust-dashboard__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 0.85rem;
  padding: 1.5rem;
  background: var(--raw-white, #FFFFFF);
  background-image:
    repeating-linear-gradient(
      0deg,
      transparent,
      transparent 39px,
      rgba(0, 0, 0, 0.02) 39px,
      rgba(0, 0, 0, 0.02) 40px
    ),
    repeating-linear-gradient(
      90deg,
      transparent,
      transparent 39px,
      rgba(0, 0, 0, 0.02) 39px,
      rgba(0, 0, 0, 0.02) 40px
    );
}

.illust-dashboard__tile {
  background: var(--raw-white, #FFFFFF);
  border: 1px solid var(--raw-gray-200, #E0DDD8);
  border-radius: 12px;
  padding: 1.25rem 1rem;
  text-align: center;
  transition: border-color 200ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 200ms cubic-bezier(0.4, 0, 0.2, 1);
}

.illust-dashboard__tile:hover {
  border-color: var(--raw-gray-400, #AAAAAA);
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.04);
}

.illust-dashboard__tile-name {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 0.68rem;
  font-weight: 600;
  color: var(--raw-gray-500, #888888);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 0.6rem;
}

.illust-dashboard__tile-value {
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 1.85rem;
  font-weight: 700;
  color: var(--raw-black, #1A1A1A);
  line-height: 1;
  margin-bottom: 0.6rem;
}

.illust-dashboard__tile-trend {
  display: inline-flex;
  align-items: center;
  gap: 0.3rem;
  font-family: var(--font-mono, 'IBM Plex Mono', monospace);
  font-size: 0.72rem;
  font-weight: 600;
  padding: 3px 0.6rem;
  border-radius: 999px;
}

.illust-dashboard__tile-trend--up {
  color: var(--raw-teal, #009E73);
  background: var(--raw-teal-light, #DCEEE7);
}

.illust-dashboard__tile-trend--up::before {
  content: "";
  display: inline-block;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: rgba(0, 158, 115, 0.15);
  position: relative;
}

.illust-dashboard__tile-trend--up::after {
  content: "";
  display: inline-block;
  width: 0;
  height: 0;
  border-left: 4px solid transparent;
  border-right: 4px solid transparent;
  border-bottom: 6px solid var(--raw-teal, #009E73);
  margin-left: -13px;
  margin-right: 4px;
}

.illust-dashboard__tile-trend--down {
  color: var(--raw-vermilion, #D55E00);
  background: var(--raw-vermilion-light, #FCEDE4);
}

.illust-dashboard__tile-trend--down::before {
  content: "";
  display: inline-block;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: rgba(213, 94, 0, 0.12);
  position: relative;
}

.illust-dashboard__tile-trend--down::after {
  content: "";
  display: inline-block;
  width: 0;
  height: 0;
  border-left: 4px solid transparent;
  border-right: 4px solid transparent;
  border-top: 6px solid var(--raw-vermilion, #D55E00);
  margin-left: -13px;
  margin-right: 4px;
}

.illust-dashboard__tile-trend--flat {
  color: var(--raw-gray-500, #888888);
  background: var(--raw-gray-100, #F2F1EE);
}

.illust-dashboard__tile-trend--flat::before {
  content: "";
  display: inline-block;
  width: 12px;
  height: 2px;
  background: var(--raw-gray-500, #888888);
}

/* Mini sparkline indicator */
.illust-dashboard__sparkline {
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: 3px;
  height: 24px;
  margin-top: 0.6rem;
}

.illust-dashboard__sparkline-bar {
  width: 5px;
  border-radius: 2px;
  background: var(--raw-gray-200, #E0DDD8);
}

.illust-dashboard__sparkline-bar--accent {
  background: var(--raw-blue, #0072B2);
}

@media (max-width: 400px) {
  .illust-dashboard__grid {
    grid-template-columns: repeat(2, 1fr);
    padding: 1rem;
    gap: 0.6rem;
  }
  .illust-dashboard__tile-value {
    font-size: 1.35rem;
  }
}


/* ============================================================
   9. AUDIENCE CARDS (.illust-audiences)
   ============================================================ */

.illust-audiences {
  background: var(--raw-gray-50, #F8F7F4);
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 16px;
  padding: 2.5rem;
  max-width: 780px;
  margin: 2rem auto;
}

.illust-audiences__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.illust-audiences__card {
  background: linear-gradient(180deg, rgba(248, 247, 244, 0.5), var(--raw-white, #FFFFFF));
  border-radius: 16px;
  padding: 1.75rem 1.25rem;
  text-align: center;
  box-shadow:
    0 1px 3px rgba(0, 0, 0, 0.04),
    0 4px 12px rgba(0, 0, 0, 0.03);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.85rem;
  transition: transform 300ms cubic-bezier(0.4, 0, 0.2, 1),
              box-shadow 300ms cubic-bezier(0.4, 0, 0.2, 1);
  will-change: transform;
}

.illust-audiences__card:hover {
  transform: translateY(-4px);
  box-shadow:
    0 4px 12px rgba(0, 0, 0, 0.08),
    0 12px 32px rgba(0, 0, 0, 0.06);
}

.illust-audiences__icon {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  flex-shrink: 0;
}

.illust-audiences__card--students .illust-audiences__icon {
  background: var(--raw-vermilion-light, #FCEDE4);
}

.illust-audiences__card--founders .illust-audiences__icon {
  background: var(--raw-orange-light, #FEF5E0);
}

.illust-audiences__card--experienced .illust-audiences__icon {
  background: var(--raw-teal-light, #DCEEE7);
}

/* Graduation cap shape (CSS) */
.illust-audiences__icon--cap::before {
  content: "";
  display: block;
  width: 28px;
  height: 4px;
  background: var(--raw-vermilion, #D55E00);
  border-radius: 1px;
  position: absolute;
  top: 22px;
}

.illust-audiences__icon--cap::after {
  content: "";
  display: block;
  width: 0;
  height: 0;
  border-left: 16px solid transparent;
  border-right: 16px solid transparent;
  border-bottom: 12px solid var(--raw-vermilion, #D55E00);
  position: absolute;
  top: 12px;
}

/* Rocket shape (CSS) */
.illust-audiences__icon--rocket::before {
  content: "";
  display: block;
  width: 10px;
  height: 22px;
  background: var(--raw-orange, #E69F00);
  border-radius: 5px 5px 2px 2px;
  position: absolute;
  top: 16px;
}

.illust-audiences__icon--rocket::after {
  content: "";
  display: block;
  width: 0;
  height: 0;
  border-left: 8px solid transparent;
  border-right: 8px solid transparent;
  border-bottom: 10px solid var(--raw-orange, #E69F00);
  position: absolute;
  top: 8px;
}

/* Chart bars shape (CSS) */
.illust-audiences__icon--chart {
  overflow: hidden;
}

.illust-audiences__icon--chart::before {
  content: "";
  display: block;
  width: 6px;
  height: 20px;
  background: var(--raw-teal, #009E73);
  border-radius: 2px 2px 0 0;
  position: absolute;
  bottom: 16px;
  left: 20px;
}

.illust-audiences__icon--chart::after {
  content: "";
  display: block;
  width: 6px;
  height: 28px;
  background: var(--raw-teal, #009E73);
  border-radius: 2px 2px 0 0;
  position: absolute;
  bottom: 16px;
  left: 29px;
  box-shadow: 9px 8px 0 0 var(--raw-teal, #009E73);
}

.illust-audiences__card-title {
  font-family: var(--font-heading, 'IBM Plex Sans', sans-serif);
  font-size: 1.15rem;
  font-weight: 700;
  color: var(--raw-black, #1A1A1A);
}

.illust-audiences__card-desc {
  font-size: 0.85rem;
  color: var(--raw-gray-700, #555555);
  line-height: 1.65;
}

@media (max-width: 640px) {
  .illust-audiences {
    padding: 1.25rem;
  }
  .illust-audiences__grid {
    grid-template-columns: 1fr;
    max-width: 340px;
    margin: 0 auto;
  }
}


/* ============================================================
   10. HERO GRAPHIC (.illust-hero)
   ============================================================ */

.illust-hero {
  position: relative;
  width: 200px;
  height: 400px;
  flex-shrink: 0;
  animation: heroFloat 6s ease-in-out infinite;
}

@keyframes heroFloat {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-10px); }
}

.illust-hero__strand {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
}

/* DNA circles */
.illust-hero__dot {
  position: absolute;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  transition: transform 200ms cubic-bezier(0.4, 0, 0.2, 1);
}

.illust-hero__dot:hover {
  transform: scale(1.5);
}

/* Strand A — left-to-right sine wave */
.illust-hero__dot--a1  { left: 30%;  top: 2%;   background: var(--raw-vermilion, #D55E00); box-shadow: 0 0 10px rgba(213, 94, 0, 0.3); }
.illust-hero__dot--a2  { left: 60%;  top: 10%;  background: var(--raw-orange, #E69F00); box-shadow: 0 0 10px rgba(230, 159, 0, 0.3); }
.illust-hero__dot--a3  { left: 75%;  top: 18%;  background: var(--raw-teal, #009E73); box-shadow: 0 0 10px rgba(0, 158, 115, 0.3); }
.illust-hero__dot--a4  { left: 60%;  top: 26%;  background: var(--raw-blue, #0072B2); box-shadow: 0 0 10px rgba(0, 114, 178, 0.3); }
.illust-hero__dot--a5  { left: 30%;  top: 34%;  background: var(--raw-sky, #56B4E9); box-shadow: 0 0 10px rgba(86, 180, 233, 0.3); }
.illust-hero__dot--a6  { left: 15%;  top: 42%;  background: var(--raw-vermilion, #D55E00); box-shadow: 0 0 10px rgba(213, 94, 0, 0.3); }
.illust-hero__dot--a7  { left: 30%;  top: 50%;  background: var(--raw-orange, #E69F00); box-shadow: 0 0 10px rgba(230, 159, 0, 0.3); }
.illust-hero__dot--a8  { left: 60%;  top: 58%;  background: var(--raw-teal, #009E73); box-shadow: 0 0 10px rgba(0, 158, 115, 0.3); }
.illust-hero__dot--a9  { left: 75%;  top: 66%;  background: var(--raw-blue, #0072B2); box-shadow: 0 0 10px rgba(0, 114, 178, 0.3); }
.illust-hero__dot--a10 { left: 60%;  top: 74%;  background: var(--raw-sky, #56B4E9); box-shadow: 0 0 10px rgba(86, 180, 233, 0.3); }
.illust-hero__dot--a11 { left: 30%;  top: 82%;  background: var(--raw-vermilion, #D55E00); box-shadow: 0 0 10px rgba(213, 94, 0, 0.3); }
.illust-hero__dot--a12 { left: 15%;  top: 90%;  background: var(--raw-orange, #E69F00); box-shadow: 0 0 10px rgba(230, 159, 0, 0.3); }

/* Strand B — opposite phase */
.illust-hero__dot--b1  { left: 60%;  top: 2%;   background: var(--raw-teal, #009E73); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 158, 115, 0.2); }
.illust-hero__dot--b2  { left: 30%;  top: 10%;  background: var(--raw-blue, #0072B2); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 114, 178, 0.2); }
.illust-hero__dot--b3  { left: 15%;  top: 18%;  background: var(--raw-sky, #56B4E9); opacity: 0.6; box-shadow: 0 0 8px rgba(86, 180, 233, 0.2); }
.illust-hero__dot--b4  { left: 30%;  top: 26%;  background: var(--raw-vermilion, #D55E00); opacity: 0.6; box-shadow: 0 0 8px rgba(213, 94, 0, 0.2); }
.illust-hero__dot--b5  { left: 60%;  top: 34%;  background: var(--raw-orange, #E69F00); opacity: 0.6; box-shadow: 0 0 8px rgba(230, 159, 0, 0.2); }
.illust-hero__dot--b6  { left: 75%;  top: 42%;  background: var(--raw-teal, #009E73); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 158, 115, 0.2); }
.illust-hero__dot--b7  { left: 60%;  top: 50%;  background: var(--raw-blue, #0072B2); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 114, 178, 0.2); }
.illust-hero__dot--b8  { left: 30%;  top: 58%;  background: var(--raw-sky, #56B4E9); opacity: 0.6; box-shadow: 0 0 8px rgba(86, 180, 233, 0.2); }
.illust-hero__dot--b9  { left: 15%;  top: 66%;  background: var(--raw-vermilion, #D55E00); opacity: 0.6; box-shadow: 0 0 8px rgba(213, 94, 0, 0.2); }
.illust-hero__dot--b10 { left: 30%;  top: 74%;  background: var(--raw-orange, #E69F00); opacity: 0.6; box-shadow: 0 0 8px rgba(230, 159, 0, 0.2); }
.illust-hero__dot--b11 { left: 60%;  top: 82%;  background: var(--raw-teal, #009E73); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 158, 115, 0.2); }
.illust-hero__dot--b12 { left: 75%;  top: 90%;  background: var(--raw-blue, #0072B2); opacity: 0.6; box-shadow: 0 0 8px rgba(0, 114, 178, 0.2); }

/* Connecting rungs between strands */
.illust-hero__rung {
  position: absolute;
  height: 2px;
  background: linear-gradient(90deg, rgba(224, 221, 216, 0.6), var(--raw-gray-200, #E0DDD8), rgba(224, 221, 216, 0.6));
  transform-origin: left center;
  border-radius: 1px;
}

.illust-hero__rung--1  { top: calc(2%  + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--2  { top: calc(10% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--3  { top: calc(18% + 7px); left: calc(15% + 16px); width: calc(60% - 16px); }
.illust-hero__rung--4  { top: calc(26% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--5  { top: calc(34% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--6  { top: calc(42% + 7px); left: calc(15% + 16px); width: calc(60% - 16px); }
.illust-hero__rung--7  { top: calc(50% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--8  { top: calc(58% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--9  { top: calc(66% + 7px); left: calc(15% + 16px); width: calc(60% - 16px); }
.illust-hero__rung--10 { top: calc(74% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--11 { top: calc(82% + 7px); left: calc(30% + 16px); width: calc(30% - 16px); }
.illust-hero__rung--12 { top: calc(90% + 7px); left: calc(15% + 16px); width: calc(60% - 16px); }

@media (max-width: 768px) {
  .illust-hero {
    width: 120px;
    height: 280px;
  }
  .illust-hero__dot {
    width: 12px;
    height: 12px;
  }
}

@media (max-width: 640px) {
  .illust-hero {
    display: none;
  }
}


/* ============================================================
   UTILITY: SCROLL-TRIGGERED VISIBILITY
   ============================================================ */

/* ============================================================
   HERO GRAPHIC — HTML COMPATIBILITY LAYER
   The HTML uses .helix-strand / .helix-dot classes with --i custom prop.
   Map these to the BEM-style positioning.
   ============================================================ */

.helix-strand {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
}

.helix-dot {
  position: absolute;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  transition: transform 200ms cubic-bezier(0.4, 0, 0.2, 1);
}

.helix-dot:hover {
  transform: scale(1.5);
}

/* Position dots along a sine wave using --i (0-9) */
.helix-dot { top: calc(var(--i) * 10% + 2%); }

/* Alternate left positions to create wave pattern */
.helix-dot[style*="--i:0"] { left: 30%; }
.helix-dot[style*="--i:1"] { left: 60%; }
.helix-dot[style*="--i:2"] { left: 75%; }
.helix-dot[style*="--i:3"] { left: 60%; }
.helix-dot[style*="--i:4"] { left: 30%; }
.helix-dot[style*="--i:5"] { left: 15%; }
.helix-dot[style*="--i:6"] { left: 30%; }
.helix-dot[style*="--i:7"] { left: 60%; }
.helix-dot[style*="--i:8"] { left: 75%; }
.helix-dot[style*="--i:9"] { left: 60%; }

/* Color variants */
.helix-dot--vermilion { background: var(--raw-vermilion, #D55E00); box-shadow: 0 0 12px rgba(213, 94, 0, 0.35); }
.helix-dot--orange    { background: var(--raw-orange, #E69F00);    box-shadow: 0 0 12px rgba(230, 159, 0, 0.35); }
.helix-dot--teal      { background: var(--raw-teal, #009E73);      box-shadow: 0 0 12px rgba(0, 158, 115, 0.35); }
.helix-dot--blue      { background: var(--raw-blue, #0072B2);      box-shadow: 0 0 12px rgba(0, 114, 178, 0.35); }
.helix-dot--sky       { background: var(--raw-sky, #56B4E9);       box-shadow: 0 0 12px rgba(86, 180, 233, 0.35); }

@media (max-width: 768px) {
  .helix-dot {
    width: 12px;
    height: 12px;
  }
}

@media (max-width: 640px) {
  .helix-strand {
    display: none;
  }
}


/* ============================================================
   UTILITY: SCROLL-TRIGGERED VISIBILITY
   ============================================================ */

.illust-animate .illust-factor-bars__fill {
  width: 0 !important;
  transition: width 0.8s cubic-bezier(0.25, 0.46, 0.45, 0.94);
}

.illust-animate.visible .illust-factor-bars__fill {
  width: var(--bar-width) !important;
}